Generative AI in Sustainable Marketing and Consumer Well-being: Promises, Challenges, and Future Research Directions

Topic: Generative AI in Sustainable Marketing and Consumer Well-being: Promises, Challenges, and Future Research Directions

Date: 18 August 2026 (Tuesday)

Time: 9:00 am - 5:30 pm

Mode: Hybrid

Venue: - N203, 2/F, North Tower, PolyU West Kowloon Campus

          - Zoom (online, available for keynote speeches only. A meeting link will be sent to registered participants before the Conference.)

Language: English

Publication Opportunity

Selected papers will receive feedback during the paper development workshops and will be invited to submit to the special issue of the Australasian Marketing Journal (SJR Q1). Details of the call for papers are available at https://journals.sagepub.com/page/anz/special-issue-on-generative-ai-in-sustainable-marketing. 

Free Conference Registration:
To register for the Conference, please click on the link below.
Registration for Conference: Generative AI in Sustainable Marketing and Consumer Well-Being

Registration Deadline: 14 August 2026

Abstract Submission:
Participants who wish to submit an abstract may do so through the link below.
Abstract Submission for Conference on Generative AI in Sustainable Marketing and Consumer Well-Being

Abstract Submission Deadline: 15 July 2026

For more details, please visit the Conference website: https://www.cpce-polyu.edu.hk/ai-marketing-conf2026.

Should you have any enquiries, please contact us at: AI_mkt_conf@cpce-polyu.edu.hk.

Call for Applications: Master of Science in FinTech Management: https://ef.hksyu.edu/Programmes/MSc-FTM